XSM 101 - Houston

Social Marketing Workshop

See our website for yet more information!

In the Extreme Social Marketing Workshop you’ll learn how to:

-- Generate lots of great, quality, relevant links, which will help your site perform better in the search results

-- Forge relationships with potential clients, online connectors, and influencers who help drive client decisions (i.e. indirect sales)

-- Drive direct sales

-- Improve Customer Service

-- Increase Customer Satisfaction

-- Reduce Customer Retention Costs

-- Optimize social media platforms to increase your organization’s website exposure via blogs, Twitter, YouTube, Google, and Facebook

-- Build relationships with traditional media outlets like the New York Times, CNN, Wall Street Journal, BBC, local television news stations, local daily newspapers, and more via LinkedIn, Facebook, and Twitter

-- Utilize online video, pictures and audio to generate brand exposure and uplift on YouTube, Flickr, and Podcasts

-- Create company and organizational social media profiles and fan pages on Facebook and LinkedIn which direct influencers and online brand evangelists to your products and services

-- Engage in Facebook and LinkedIn Groups to find targeted customers

-- Build a company's authority and social currency in an industry

-- and more!

This one day social media training workshop will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.

8:30 - 8:45 Getting Started

   •Announcements

   •Introductions

9:00 - 9:30 Agenda

   •Meet Gern Blanston

   •What we are covering and why

   •What we are not covering and why

9:30 - 10:00 Why Are We Here?

   •Case Study: Twitter to CNN

   •Case Study:  Social Events to Austin American Statesman

   •Case Study:  Blogs to CBS 11 in Dallas - Lessons Learned

10:00 - 10:15 Break

10:15 - 10:45 SEO101: The Basics

   •Brief Overview of Search Engine Optimization

   •Keyword Research

   •Linking Strategies

   •Anchor Text

10:45 - 11:15 Online Communities: Facebook, LinkedIn, MySpace

   •Facebook Promotions

   •Outreach via LinkedIn

   •MySpace - Dead or Alive?

11:15 - 11:30 Q&A

11:30 - 1:00 Lunch Break

1:00 - 1:30 Twitter

   •Twitter Best Practices & Strategies

   •Twitter-related Applications

   •Monitoring the Twittersphere

1:30 -  2:15 Marketing Through Online Text Based Platforms

   •Blogging/Comments

   •Social Bookmarking with Delicious.com

   •New Aggregation with Digg.com

2:15 - 2:45 Audio, Video and Image-based Social Marketing via YouTube & Flickr

   •Image Sharing with Flickr

   •Video Sharing Blip.TV

   •Viral Video with YouTube

2:45 - 3:00 Break

3:00 - 3:45 Bringing It All Together - Making All Your Social Media Profiles Work Together

   •Friend Feed

   •FeedBurner

   •Ping.fm

3:45- 4:15 The Social Media Marketer’s Toolbox

   •Software

   •Hardware Overview

4:15 - 4:45 Measuring Success

   •Brand Reputation Monitoring using Google Alerts, Trackur, and Radian 6

   •Analytics overview with Woopra and Google Analytics

4:45 - 5:00 Q&A/Wrap Up

5:00 - End